‘Facekinis’ become popular in China as temperatures soar

People buying full-face masks alongside hats, fans – and hats with inbuilt fans – as temperatures rise above 35C

In scorching Beijing, “facekinis” are the hottest new fashion as surging temperatures shatter records.

With the air temperature rising above 35C (95F) and the ground surface temperature soaring as high as 80C in some parts of the country, residents and visitors have taken to carrying portable fans and covering themselves up to avoid getting burnt. Some hats even have fans built in.

Facekinis – full-face masks with holes for the wearer’s eyes and nose – separate sleeves to cover arms, as well as wide-brimmed hats and lightweight jackets made out of UV-resistant fabric, have become especially popular.

“Compared to before the pandemic, two or three years ago, this year is much, much better than previous years. Sales volume is definitely up a lot this year,” said a salesperson, who gave her surname as Wang, who works in a shop that sells hats.

Many female consumers in east Asia favour fair skin, and sun protection products are also popular in neighbouring countries such as South Korea.

“The main concern I have is potential skin diseases, or developing sunspots,” said Li Xuyan, a 17-year-old student who was visiting a tourist area in Beijing with her mother, both wearing masks that covered most of their faces.

Chinese state television on Wednesday showed tourists taking selfies next to a 12-metre-tall thermometer that displayed a real-time surface temperature of 80C at the Flaming Mountains in Xinjiang.

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